September 27, 1954…”Tonight” Debuts On NBC
Below is a rare NBC operations log from October 4, 1954. This log is from one week after the debut, and reveals the origin of “the first 15 minutes”, which confounded both Jack Paar and Johnny Carson until January of 1967, when Carson demanded an 11:30 start time.
Notice at the bottom of the sheet, the show at 11:15, just before “Tonight” is…”The Steve Allen Show”!
Prior to the debut of “Tonight”, Allen’s local late show on WNBT, was very popular and it was thought best to ease the very large local audience into this new show with 15 minutes of monologue on local, NYC topics.
Now we know that this 15 minute lead in was actually designated “The Steve Allen Show” (just like the old WNBT show) and was not “officially” part of the “Tonight” broadcast, but this remnant was a pain to everyone but Allen, until 1967.
This very odd 15 minute opening window had allowed stations to join either at 11:15 or 11:30. Back in 1954, if there was local late news, it was a 15 minute cast at most. In the early sixties, many locals newscasts moved to 30 minutes, which was a problem for the hosts.
The problem Paar and Carson had with this “fu**ing 15 minutes” (as Carson called it) was that, when most stations joined at 11:30, the monologue was over and done! Only the guest part of the show was seen in the 11:30 markets.
Over the years, both Paar and Carson used different methods to fill the 15 minutes. Early on, both Paar and Carson started their monologues at 11:15, which may explain why there is so little video of the early Parr and Carson monologues. These 11:15 – 11:30 segments were most likely, again for the local NY audience,
Later, both opted to use their sidekicks and the band to fill that time, so they could begin the monologue at 11:30. But even then, both the studio and home audiences were left in limbo waiting for the star and his guests.
At this link is a rare 1965 “first 15 minutes” from 11:15 – 11:30 on New Year’s Eve from the Carson era, with Ed and Skitch doing the honors.
Also seen here are two debut ads from New York and Chicago. Notice that in Chicago, only the the last hour of the show as broadcast from 11-12 local time, which would have been the 12-1 hour of the NY show.
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