{"id":23488,"date":"2014-11-24T07:53:52","date_gmt":"2014-11-24T12:53:52","guid":{"rendered":"http:\/\/eyesofageneration.com\/?p=23488"},"modified":"2016-10-23T15:47:29","modified_gmt":"2016-10-23T19:47:29","slug":"look-familiar-may-1940-in-front-of-the-ed-sullivan-theater-built-in-1927-as","status":"publish","type":"post","link":"https:\/\/staging.eyesofageneration.com\/?p=23488","title":{"rendered":"Look Familiar? May 1940&#8230;In Front Of The Ed Sullivan Theater"},"content":{"rendered":"<p>Look Familiar? May 1940&#8230;In Front Of The Ed Sullivan Theater<\/p>\n<p>Built in 1927 as The Hammerstein Theater, CBS took a long term lease on the dark venue in 1935 and converted it to a large radio theater. In 1950, they converted it to a television theater with the designation, CBS Studio 50.<\/p>\n<p>This is a publicity photo for the movie &#8217;20 Mule Team&#8217; starring Wallace Berry that debuted in New York on May 3, 1940. When I saw this I thought that the 1952 television series &#8216;Death Valley Days&#8217; may have spun out from this, but much to my surprise, this 1940 movie is based on the &#8216;Death Valley Days&#8217; radio show that started in 1930 and ran there till 1945.<\/p>\n<p>On TV, the show began in 1952 as a syndicated series, with reruns and updated new narrations continuing through August 1, 1975.<\/p>\n<p>The radio and TV series was sponsored by the Pacific Coast Borax Company (20 Mule Team Borax, Boraxo) and hosted by Stanley Andrews (1952-1963), Ronald Reagan (1964-1965), Robert Taylor (1966-1969), and Dale Robertson (1969-1972). Hosting the series was Reagan&#8217;s final work as an actor; he also was cast in eight episodes of the series. Enjoy and share! -Bobby Ellerbee<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/189359747768249\/photos\/a.197108410326716.39183.189359747768249\/758876400816578\/?type=3\"><img decoding=\"async\" class=\"wp_automatic_fb_img\" title=\"\" src=\"https:\/\/staging.eyesofageneration.com\/wp-content\/uploads\/2016\/10\/Look-Familiar-May-1940...In-Front-Of-The-Ed-Sullivan-Theater-Built-in-1927-as\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/189359747768249\/posts\/758885907482294\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Look Familiar? May 1940&#8230;In Front Of The Ed Sullivan Theater Built in 1927 as The Hammerstein Theater, CBS took a long term lease on the dark venue in 1935 and converted it to a large radio theater. In 1950, they converted it to a television theater with the designation, CBS Studio 50. This is a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":23489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","ep_exclude_from_search":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_album_images":[],"_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_custom_thumbnail_cover":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"categories":[],"tags":[],"class_list":["post-23488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/staging.eyesofageneration.com\/index.php?rest_route=\/wp\/v2\/posts\/23488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.eyesofageneration.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.eyesofageneration.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.eyesofageneration.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.eyesofageneration.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23488"}],"version-history":[{"count":0,"href":"https:\/\/staging.eyesofageneration.com\/index.php?rest_route=\/wp\/v2\/posts\/23488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.eyesofageneration.com\/index.php?rest_route=\/wp\/v2\/media\/23489"}],"wp:attachment":[{"href":"https:\/\/staging.eyesofageneration.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.eyesofageneration.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.eyesofageneration.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}