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1.28 Billion Minutes Streamed (and NBC Is Still Counting)

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Eyes Of A Generation.com

NBC Olympics: TV Ratings Not Great, But Steaming Video HUGE

Heading into Friday night, NBC’s television coverage of the Rio Olympics has been averaging 28.7 million viewers and a 15.9 household rating.

Those numbers are still down from London four years ago, but NBC Sports continues to see record returns from streaming. Live-streamed minutes of the Rio Games have now reached 1.5 billion, and the Stamford facility keeps adding capacity. -Bobby Ellerbee

1.28 Billion Minutes Streamed (and NBC Is Still Counting)

The NBC headquarters is in full Olympics mode, which includes a vastly expanded streaming program that, through Thursday, had offered 1.28 billion minutes of live Rio coverage.

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3 responses to “1.28 Billion Minutes Streamed (and NBC Is Still Counting)”

  1. John Schipp

    How does NBC benefit financially from streaming? If affiliates help finance the network’s bid for the games, how do they benefit from streaming?

  2. Tom Williamson

    Olympic are notorious for mediocre ratings, but NBC has always maintained that they cover them as a public service.

  3. Scott Snailham

    Americans tend to package material for delayed air more so then say CBC….we run olympics live between the CBC and the other sports channels (I believe sportsnet) who chipped in for the rights up here. Even if it’s 3-4 am here, like it was in sochi, it still goes to air LIVE, with a recap later in the day. I’ve been catching the live material now and then at work in the lunch room.

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