November 22, 1963…Television Coverage, Assassination Day
The only silver lining to one of our darkest days was the local media. The Dallas/Ft. Worth stations were well equipped and on the scene for a big day and were pooling coverage which would become invaluable over the next few days.
It started in Ft. Worth with a televised breakfast. Since WBAP (an NBC affiliate using RCA TK30s) was located there, they covered the event while WFAA (an ABC affiliate using Marconi Mark IVs) covered the arrival at Love Field. KRLD (the CBS affiliate with GE PE20s) was at the Dallas Trade Mart for the luncheon.
By 1:40 ET, the networks were involved. Walter Cronkite did a voice only bulletin over a slide at CBS. Less than an minute later, Don Pardo delivered a voice bulletin over a slide at NBC. Soon after, Cronkite was on the air live from the newsroom…the cameras had been taken out that morning for maintenance and were quickly rushed back into service, already warm, but not quite up to speed.
NBC went live from Studio 5HN, the headline news studio on the 5th floor with Frank McGee and Chet Huntley aided by Robert McNeil at Parkland hospital with live phone reports. McNeil had called on a line that was not a broadcast line and McGee had to relay his reports. NBC techs brought out a telephone mic, but there was too much feedback.
ABC was caught totally by surprise and news coverage there started with a radio newsman on camera with no set and a stage hand helping. After that first live phone report, Ron Cochran finally rushed in from lunch down the street and took over. All expect one of the these photos is from Friday, November 22. More on the photos. -Bobby Ellerbee

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