Do You Remember This? I do…
In the screen shot above from ‘Art Linkletter’s House Party’ on CBS, you can see a small, white square in the upper right corner. If you were watching the show, and paying attention, you may have noticed that soon after it appeared, a commercial would miraculously appear too.
At CBS, this electronically inserted square was called an EPSQ. It stood for Extended Program Que and would appear solid 30 seconds prior to a commercial as a warning to stations along the network, and then just prior to going into the break it blink on and off a few times.
During a live show, as most things were in the 50s and early 60s, this was the signal for a station break, and if I am not mistaken, the number of blinks about 15 seconds out would tell stations how many network sponsor spots were in the break.
NBC also did this electronically but may have called their system something else. ABC would just superimpose an art card with a small white circle in the corner. This stopped when most shows went to tape and the information could be teletyped to the stations.
Thanks to Gady Reinhold for his help with this story.
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