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CBS Studio 60, 1947 Broadway

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Eyes Of A Generation.com

CBS Studio 60, 1947 Broadway

Today, The Julliard School stands here, and it’s really quite fitting that such a renowned school should occupy the space once filled my a movie palace and a network television studio. Lowe’s Lincoln Square Theater was built here in the early 1930s and by 1951 CBS had bought it. It was a large theater with a double balcony and a large single stage. One of the first shows from here was the daytime version of ‘Strike It Rich’. Other shows from here were ‘The Ad Libbers’, ‘Break The Bank’ and ‘Draw To Win’. Draw To Win was a game show hosted by Henry Morgan. Break The Bank was co hosted by Bud Collier and Dennis James. The Ad Libbers only ran 5 episodes but Jack Lemon was one of the members of the cast that acted out short comedy sketches suggested by the audience (shades of Drew Carry’s ‘Whose Line Is It Anyway?’). Strike It Rich started on radio but the television series premiered May 7, 1951 on CBS’ daytime lineup and ran until January 3, 1958. Its popularity caused CBS to air a prime time version from July 4, 1951 to January 12, 1955. If anyone has more history on Studio 60, please add it in the comments section.

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9 responses to “CBS Studio 60, 1947 Broadway”

  1. James M Patterson

    Yes, that looks like a ’59 Chevy with the gull wing tail fins on the right. Also, like the liquor store right next to the studio – bet the crew appreciated that!

  2. Val Ginter

    Here’s the view today…the Juiliard School and the rest of the block:

  3. Val Ginter

    What a beautiful photograph! Nobody will ever see that sight (or site) again!

  4. Val Ginter

    The theatre was built in 1906 and designed by John McElfatrick, who did a lot of theatres in New York and other cities. It had various names, such as the Lincoln Square Theatre, and the Lincoln Theatre, and went through various management chains such as the Shubert’s and Loew’s until it was demolished in 1958 for the Lincoln Center development. It was physically part of the Lincoln Square Arcade building (which, in itself, appears to have an interesting story).

  5. Mark Sudock

    Looks like a Chrysler product (maybe Plymouth) from around 1964, front, right. Comments?

  6. Dave Schreyer

    That photo is much younger than 1947!!!! 1950s earliest.

  7. Val Ginter

    That’s 1947 Broadway–the street address.

  8. Kerry Manderbach

    Those vehicles don’t look like they’re from 1947… perhaps 1957?

  9. Steve Byrd

    If you can make out the marquee, it says “Best in View-Channel 2”.

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